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Before you enjoy a cup of coffee every morning, it’s almost like you’ve already turned to a mobile app to start out your day. Whether or not it’s finding your driving way to a meeting, working your fitness routine, or maybe adding the price of that espresso to your weekly budget, one factor is clear: Apps are currently an integral part of our daily micro-moments, with people everywhere almost spend their thirty hours per month in them, according to a recent market report.
Apps play a key role in those I-want-to-know, I-want-to-go, I-want-to-cook, draw, or anything, I-want-to-buy moments. They are also a strong means for promoting brands to make deeper relationships with their customers. A mobile app promoting strategy will complement a brand’s offline expertise (in-store special offers, for example), drive e-commerce, or just facilitate connecting a whole with its loyal customers. In conjunction with mobile websites, they’ve become vital to each shopper and marketers.
Therefore however will brands best faucet into these huge app-consuming audiences? To seek out how shoppers are utilizing the most popular apps, Google has conducted an analysis with Ipsos MediaCT. The survey reveals almost 8470 people with smartphones who had used apps within the previous week, have already updated their choice with some new apps, and eventually, some apps remained unused. According to a year-end report put out by the now Yahoo-owned mobile analytics firm Flurry, mobile app usage continued to see significant growth over the past year, with overall app usage up by 76% in 2014. Some top app categories including Shopping, Entertainment, Utilities, and Messaging also saw massive growth in the last years and contributed greatly to the overall increased usage of apps.
Ecommerce services have played a great role in this excessive growth of these shopping apps as well.
Whether you’re a startup founder selling a digital marketing service, or an established enterprise struggling to increase its responsive efficiency, app development deserves to be the best strategic priority. At Pixel Solutionz we have assembled a team of technical experts and business advisors who can guide you with the best mobile app development services along with the product development lifecycle.
