We all have the urge to become popular. Isn’t it? It is that desire that generates a craving in us to be known, accepted, and loved by a wide range of audiences. It is a fact that we get instant happiness and satisfaction by increasing our friend list on Facebook or followers on Instagram. Businessmen utilize this concept of being noticed by a huge range of audiences for enhancing their business. Website traffic is a common term used in this context. Website traffic refers to web users who visit a website. Web traffic is measured in visits, sometimes called “sessions,” and is a common way to measure online business effectiveness at attracting an audience. Website traffic is basically the number of visitors to your website. Enhancing the website traffic is important because the number of visitors equals the number of opportunities you have in order to add new customers. The number of visitors to your website becomes the number of opportunities for your business. A business has to share its brand, products, and services to give an impression and build a relationship with the audience. More traffic to your website more will be the opportunity to generate qualified leads, to nurture and ultimately sell your product. This is the only process of enhancing your target audience and growing your business. Steps for deriving more traffic to your website:

• On-page SEO:

On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. It basically refers to settings you can apply on your website so that it is optimized for search engines.

• Off-page SEO:

Off page SEO refers to techniques you can use to improve the position of a web site in the search engine results page (SERPs). Unlike on-page SEO, Off-page SEO refers to activities you can perform outside the boundaries of your website.

• Content Marketing:

Audience is always in search for new, unique and informative contents on a website. Usually a visitor visits a website for information and buying stuffs if they need it. A website with high quality and unique content interests and attracts a wide range of audience. People tend to spend more time on such websites which enhances the web traffic.

• PPC:

PPC refers to Pay Per Click. By running an advert on Google Adwords or Yahoo Overture you can drive keyword targeted traffic to your website.

• Viral Marketing:

Writing e-books, blogs or short reports with a link to your website helps to derive website traffic. Making an engaging video about your website and posting it on YouTube really helps. Following these steps may work wonders in enhancing the flow of website traffic.

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