LinkedIn has more than 500 million members living and working in more than 200 countries. With 61 million senior level influencers and 40 million users in decision-making positions, LinkedIn is a treasure trove for B2B marketers. There are 9 billion content impressions in the LinkedIn feed every week. More than 80% of B2B leads come from LinkedIn vs. 13% on Twitter & 7% on Facebook. More than buzz feed or news update, LinkedIn is an online marketplace, job board, and an information exchange portal that is part of some of the best business decisions made. LinkedIn surely has some of the best marketing tools for sales and business. In this post, I am going to examine 10 of the best LinkedIn tools that can help you become a result-oriented social media marketing expert.
- LinkedIn Sales Navigator: Rated among the top 10 LinkedIn tools for business, LinkedIn Sales Navigator connects buyers to sellers. The use of an advanced algorithm helps you find the prospects best aligned with what you have to offer. LinkedIn Sales Navigator offers you sales insights so that you have the best information available before you make a decision. It also introduces to a number of relationship building tools, allowing you to move closer to your sales target. The best part about LinkedIn Sales Navigator is that LinkedIn keeps adding new features to the sales navigator on a regular basis, giving you ample scope to play around.
- LinkedIn Plug-in: To use LinkedIn plug-ins, you need to add LinkedIn functionality to your website. This will give you an opportunity to share a company profile with visitors to your website. You can give a better idea of what your organization is all about, and include the core people associated with it. Some of the more commonly used LinkedIn plug-ins are:
- Share
- Follow Company
- Company Profile
- Member Profile
- Alumni Tool
- Company Insider
- LinkedIn AutoFill
- Jobs and Job Titles You Might Be Interested In
- Crystal: Counted among the most popular LinkedIn tools for business, Crystal gives you access to millions of LinkedIn personality profiles by reviewing their premium accounts and provides feedback and insight into a person’s personality. Widely known as a personality assessment platform, Crystal helps you understand the personality differences by comparing LinkedIn profiles. It also helps you predict the personality of any customer or prospect using their LinkedIn profile.
- Discover.ly: Discover.ly is a smart Chrome extension which helps in getting detailed information about an individual when using LinkedIn. When you’re on their profile, you can see a “green” icon that also shows you their Facebook and Twitter data. Getting the additional data can speed up the process of filtering your business contacts. Discover.ly is one of the popular LinkedIn tools for business.
- Salestools.io: Salestools.io allows you to download lead lists from LinkedIn to Excel. Ranked among the top 10 LinkedIn tools for business, Salestools.io means more than exporting contacts; the Sequences feature in Salestools helps you efficiently personalize outreach messages. Also, you can track your activity as a means of pushing leads through your sales funnel.
- eLink Pro: If you want to grow a bigger network in LinkedIn, start visiting new profiles every week. You are most likely to get interested people to visit your profile soon. If you want to visit 800 profiles daily, use eLink Pro to automate your visits. Though it has a slower turn around than other LinkedIn tools for business, eLink Pro speeds up the process of getting qualified leads.
- Rapportive: If you are a Gmail user, this is the best LinkedIn marketing tool you can lay your hands upon. Rapportive may be used as a Gmail add-on, or you may download the extension for Google Chrome and Mozilla Firefox. Rapportive allows you to see all the information you need about a potential lead. It gathers information such as company name and title, shared connections, and location from their LinkedIn profile and delivers them straight to your Gmail inbox.
- LeadFuze: LeadFuze, one of the most popular LinkedIn tools for business allows you to quickly create a list of leads and target accounts through a simple search. Moreover, it gives you access to contact information, including email and phone number, making it simple to begin the sales process. This all-in-one lead generation also helps you send automated personalized emails and follow-ups.
- LinkedIn Small Business: Targeted at the vastly growing small and medium businesses in India, LinkedIn Small Business is one of the top 10 LinkedIn marketing tools. Its three-step approach helps enterprises in social selling and increase sales. It helps in creating a strong brand presence, connect with the target segment, and engage in content marketing. LinkedIn Small Business is rolling out new features every month. So, keep reviewing the tool.
- Dux-Soup: This database-building tool is a favorite with most G-mail users. Dux-Soup is great for tracking LinkedIn profiles you have viewed. Simply go through all the profiles, and the tool will compile the profiles into a .CSV file for later reference. Also, Dux-Soup gives you complete information on the profiles you visited, from their contact numbers and email addresses to their company affiliations and locations.
Start maximizing your content marketing and lead generation efforts on LinkedIn and see the results for yourself. Want to share more insights on LinkedIn tools for business? Feel free to share them in the comment section below.
