The supplementary education market in India for school students is estimated to be close to $25 billion and is expected to touch $30 billion by 2020. The KPMG 2017 research forecasts a CAGR of 64% for the online test preparation market in 2021. However, most of the market share lies with premier EdTech brands which charge a high amount for online test packages and have very few centers, mostly in metros cities.
With the online education market expected to grow from 1.6 million users in 2016 to 9.6 million in 2021 (according to KPMG), the online test preparation platform is seeing the biggest boom ever. With the upcoming quarter going to be the busiest season for government and banking exams, conducted by the UPSC, SSC, CGL, and IBPS till February 2018, students are preparing better using such aids, which include latest changes in patterns as well mock tests, helping them familiarize concepts and question patterns better.
Here we take a look at some of the top performing online test portals in India.
- EntrancePrime:
This Noida-based e-portal offers online test series for engineering, medical, IAS and other competitive exam preparations. After the completion of every chapter, the student completes an online assessment. After every test, the portal provides a detailed analysis of the performance and compares it at the national level. A self-funded venture, EntrancePrime has 1.5 lakh registered students. More than 14 crore questions have been attempted so far by the students.
- Plancess:
Plancess specializes in the preparation of IIT-JEE. The Mumbai-based startup covers all formats of the test prep market – print, digital, online and mobile. Founded in August 2012, Plancess has more than 10,000 registered students. Plancess offers comprehensive solutions for preparation in the form of high-definition video lectures, reference materials and rigorous test series for medical and engineering entrance examinations.
- ExamEdge:
Exam Edge LLC was founded in 2006 with the aim of providing quality resources to help teachers do well in their certification exams. With a niche segment in focus, unlike other test preparation centers focused on IIT-JEE or NEET exams, ExamEdge offers self-timed online assessment tests for would-be teachers. Once the test is over, the user can check the results and explanations provided to understand the areas of improvement. With unlimited access to learning resources and assessment reviews, Exam Edge users can always track their own performance. Of late, Exam Edge has forayed into other subjects like Accounting, Healthcare, Nutrition, and Fitness.
- Eduhat:
Eduhat provides a common platform to connect students, teachers, coaching institutes, colleges, schools, and book publishers. The registered users can solve free online test series being conducted by famous coaching institutes across India, evaluate their performance at national tournaments, and get a personalized assessment and detailed report. Also, Eduhat students have access to study materials prepared by premier coaching institutes across India.
- Think Exam:
Think Exam, an online exam portal, by Ginger Webs Pvt provides online test modules for classroom and competitive exams. Over 1 million assessments are evaluated every month. With a strong network of 250 test centers associated in more than 100 cities, Think Exam gives you access to the study resources created by subject matter experts, now available on paper, web, mobile and tablet devices.
- Toppr:
Toppr offers personalized learning programs and online mock tests for schools and competitive exams like JEE Main, NEET, and JEE Advanced. Toppr offers study resources and exam modules for school exams (classes V-XII) as well. Students registering with Toppr have access to video lectures, concept sheets, detailed reports, and question sets for every subject. In addition, students can interact with teachers, request for personalized tests and previous papers.
- PixelBenchmarks:
PixelBenchmarks is an online mock test platform for users aspiring to perform well at exams. Mapped to the updated syllabus and changed examination patterns, the mock test banks are available at an affordable rate. Users may enroll for basic, intermediate or advanced levels of one or more subjects. Registered users can take a free sample test to see for themselves.
In addition, PixelBenchmarks provides performance metrics with explanations, to help users prepare better. It operates on a pay-as-you-go model and generates revenue mainly through exam fees (to be paid by students) and registration fees (paid by resource providers), and advertisements.
PixelBenchmarks, an initiative by Pixel Solutionz, aims at competing with the big shots in online tutoring or classroom coaching, with its unique pay-as-you-go model and liberty to choose from academic resource providers.
- Eklavya:
Eklavya offers free and paid online tests for the entrance exam, recruitment exam, university exam, as well as aptitude and personality tests. The online test portal addresses the needs of a good number of educational institutes, colleges, universities, training centers, and corporate houses spread across India. Its cutting-edge remote proctoring technology and systematic analytics set Eklavya apart from other online test platforms.
- Testbook:
While other online test platforms offer mock tests or publish previous years’ questions (with solutions), Testbook offers a tournament –like atmosphere. Students across India can appear for an online test at the same time. Once the live test is submitted, students can share the link on social media. Students can also check their performance analysis from the dashboard. Testbook employs Machine Learning models to deliver useful analytics both at the topic level and at the question-level. Over 25 lakh students have registered with Testbook and more than 80 lakh tests have been attempted so far.
- Oliveboard:
Oliveboard specializes in offering online test modules for banking, post office, CA, and MBA exams. Its features include Mock Tests, Sectional Tests, Adaptive Tests, Group Study Games along with Conceptual Videos & Lessons, created by toppers and renowned faculty across India. Oliveboard provides remedial material on weak areas to improve faster thereby reducing study cycles. Also, Oliveboard users have unlimited access to free online reference matter and take part in discussions.
Here we have chosen five EdTech start-ups in the online test preparation space. Many more e-learning brands, are working at the national and regional level, and have quality content to offer. The EdTech industry, unlike other industries, gets healthier returns; more competition equals better content. The end result is general upliftment in the standard of education. More students have access to academic resources, irrespective of time or place. Quality education will be available to the mass, 24X7.
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