With more than 1.8 billion active monthly users on Facebook, scrolling through the feed and catching up with the latest news, businesses need to research more on technology hacks to find success. But unfortunately, most media managers and marketers managing successful Facebook pages fail to keep up with the tricks and trends. Facebook is introducing new tools and features, that you can make use of. Most of these Facebook hacks are simple to use and can be easily implemented.
Here, I have discussed some smart moves for finding success with Facebook postings.
- Customize your Facebook business page: The fastest, easiest, and best way to popularize your brand is to customize your Facebook page. Facebook’s new feature allows businesses to customize the look of their page based on their business type. This is one of the best known Facebook hacks for success. It allows businesses to edit their page and put the most important content first. Use brand colors, use relevant images or short-duration videos to create a Facebook page that reflects the mood of your business. You may own an apparel designer boutique, looking for local customers. Give your Facebook page a makeover, every time you have a new collection ready. In other times, make sure your business page showcases your products. Make use of beautiful cover images, and keep posting updates about new releases. If you are creating a business page for a recruiting agency, the page should reflect team spirit, youth, and dynamism. Add inspirational quotations, team pictures, and activity videos.
- Keep looking for specific wording and insights: Another top Facebook hacks for success to fish out specific words/phrases and insights. Most social media marketers are familiar with the standard post performance data under the Insights tab. This tool is great for measuring performance on previous posts with stats on reactions, link clicks, shares likes on shares, page unlikes, hide posts, etc. Delightful, is it not? Wait for more surprises to kick in. Another Facebook marketing feature that appears under your page’s “Publishing Tools” tab, allows you to search for posts around certain topics and see what wording, images, or a combination of both has worked previously. This tool is also good for brands which post content across the year. It helps them avoid duplicating poor-performing content. You may choose to replicate a successful post, or simply repurpose a previous post for future use.
- Find facts on Facebook Pixel: Facebook Pixel is one of the best known Facebook hacks for success. If you are still not familiar with Facebook Pixel, you better find out how. If you want to measure ROI on social media, the Facebook Pixel is an absolute must. Of course, you will get detailed instructions on setting up your Facebook Pixel for the first time.
- Simply go to your Facebook Ads Manager
- Click Actions > View Pixel Code
- Highlight the code and then copy the code
- Paste it between the header tags of your website
And if you are already on WordPress you can use a plug-in such as Google Tag Manager to easily host your entire website trackings codes such as Google Analytics and others. With Facebook Pixel, you can build Custom Audiences from your website for remarketing, Optimize ads for conversions, and also track conversions and attribute them back to your ads.
4. Watch out for Audience Insights: Perhaps the best thing that I can ever ask Facebook is for audience insights. Facebook’s Audience Insights gives you detailed information about your target audience so as to help you create more relevant content. It also allows you to create interesting and engaging statistical graphics about the global Facebook audience or your specific page’s demographic information. SproutSocial, for example, used their demographic data to create a fun-filled infographic for their blog and various social media channels for customer engagement. Counted among the best known Facebook hacks for success, this will go a long way in redefining your brand journey in social media.
5. Get them to like your pages: This is one my favorite Facebook hacks for success. If you have a small business and want to get the most out of your Facebook post, you may invite people who have engaged with your content on Facebook to like your page.
To access this feature, locate the hyperlink underneath the posts that show how many people have liked it and the number of comments. Now, click directly on that link. It will bring up the full list of people who have liked the post. Next, quickly invite them to like your page directly within that list.
I have discussed the top five Facebook hacks for success. You can use them to leverage Facebook remarketing to gain more conversions from those who have already demonstrated an interest in your site. While one hack may work for you, and others may not keep trying new features. Also, keep track of new tools which your social media marketers may make use of building a better brand image.
You can always try out new features for more brand visibility and better ROI. Which is your favorite Facebook marketing tool? Let us know.
