Continuous innovations in E-commerce are transforming the way people shop or do business. One of the key growth factors for the industry is the rapid infiltration of smartphones. In January 2021, there were 4.66 billion internet connections. Further, 92.6% accessed the internet through their mobiles.
The industry and its business models are also evolving to address customer expectations. In the post-pandemic world, consumers expect to experience passive shopping and an always-on experience. This calls for a change in eCommerce web design.
The eCommerce web design needs to be mobile-friendly, offer navigational ease, and allow customers easily find what they are looking for. It is also vital for the web page to have a fresh design and an easy-to-use UI.
Under eCommerce web design, businesses also need to consider loading speed. The ideal limit is fewer than 2.5 seconds. A lightweight design allows the user to quickly have all the information even with a slow connection.
This feature is particularly vital in rural areas or those having low bandwidth. Another arena of concern is data security. Every customer should also feel secure on your website as a lot of information is shared online, making data security a priority.
Parameters A Web Designing Company in India Should Consider
So, given these consumer demands, the question arises, “how can a web designing company in India stay relevant and design the webpage of tomorrow?” Going forward, an eCommerce web design company has to take care of the following parameters. Some of these parameters are evergreen, while some others are upcoming. So without wasting more time, let’s dive in.
Responsive design
A responsive design helps generate more traffic and also offers higher conversion rates. Besides, such a design helps implement a better SEO strategy.
Intuitive Navigation
For drawing visitors, the website should offer a seamless navigational experience. This means the customers should be able to bypass information they don’t want to consume. The site should have all services or features like a cart, login ID, saved favorites, and payment options.
Multiple Call To Actions (CTAs)
Multiple call-to-actions encourage customers to place orders or explore new services or products. The CTAs can engage people and drive up sales. It is also necessary for the eCommerce web design company to update CTA details regularly.
Mobile-Friendly Designs
The designers from eCommerce web design companies in Kolkata should make the site thumb-friendly. Since most people now browse eCommerce sites on their mobile, it is essential to design them such that customers can easily find everything they are looking for.
Most of the features should be within their thumb’s reach. Therefore, designers should start the design process by first designing for mobiles and then moving on to larger screens.
Minimalism
While having all essential features, the design should be minimalistic and professional. This helps users quickly find products and the site to load faster. Longer loading times can frustrate customers and make them switch. Therefore, eCommerce web designers should reduce clutter in design and make the customers stay longer on the site.
Content-Centric Design
The goal of your site should be to offer an excellent customer experience. Your website should make the customer value and offer valuable information about the product.
Integrating Voice Assistants
Voice searches are on the rise and will dominate all searches. Integration of voice can help customers find things they are searching for quicker. It can also help customers who have no knowledge of products.
Concluding Remarks
The world of eCommerce web design is transforming rapidly. In order to address customer expectations, it is essential for designers to adhere to existing norms and also consider new trends. To know more and make your mark in the industry, connect with one of the leading eCommerce web design companies in Kolkata.
