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John was out for his daily morning stroll- his daily habit for the last 15 years. Along with being a fitness enthusiast, John was also a successful businessman. He runs a small fast-food outlet in Kentucky. However, things are not well since the last five years.
How App Development Company Can Help Grow Your Business?
The business seems to have reached a level of saturation. It has failed to attract Gen Z customers and is also facing several operational challenges. Currently, it is surviving on old patrons who visit the place once in a while. John was contemplating these challenges when he suddenly met Mark, a business coach and his childhood friend.
After exchanging initial pleasantries, the talks shifted to business. At this point Mark suggested the idea of a new mobile app for John’s fast food outlet and how it could have a revolutionary impact. The nuggets of wisdom that Mark shared with his childhood friend that day holds true for businesses of all sizes and shapes. But if you couldn’t be part of that discussion, don’t despair.
We happened to eavesdrop on the conversation and are sharing with you the same in the following paragraphs-
Mark- John, you must understand that the business landscape is changing rapidly. Years ago, when you started the business, it was plausible to ride high without the fear of being toppled by a younger rival. You only needed a great product and a compelling marketing strategy.
However, it is no longer the same these days. As new technologies bring a paradigm shift in the business landscape, organizations are looking for disruptive digital technologies to maintain their competitive advantage. And one such transformative digital technology is mobile apps. This is precisely the area you have fallen behind other companies/ small outlets.
John- Mobile App? Do I really need one?
Mark- Using app is meant to be a part of your business’s digital transformation strategy. Digital transformation strategy is using digital technologies to transform your business operations. It is also about a significant change in the organizational culture.
And your mobile app can be the starting point in this journey. Companies like USAA, Walgreens, Nike, Domino, Ikea, Starbucks, McDonald’s, Volkswagen, etc., have used mobile apps for digital transformation. It isn’t difficult to see why. In this age of mobility, it is impossible to imagine our lives without smartphones.
Mobile apps have made our lives simple. We depend on them to carry-on our lives. Let me put across some statistics to elucidate things for you-
Businesses having a mobile solution attracted 26% of all funding dollars in 2020
Gen Z spends 71% of their total digital media time on mobile apps
Apps would generate US$ 935 billion in coming years through advertising and downloads
The numbers are sizeable and will keep getting bigger with time. The stats show the benefits that an iOS or Android app can bring to your business. Thus, your business needs a mobile app to grow and connect with the customer base. Mobile apps can also help deliver powerful messages, retain loyal customers, promote businesses, etc.
John- Ok, I got your point. I probably need a mobile app for my business. So, can I start building one myself? Should I partner with a mobile app development company?
Mark- The app market is tough and highly competitive. There are 1.96 million apps on the app store and 2.87 million on the play store. Thus, the competition is tough, and you will probably need a mobile app development company to get things rolling.
An experienced mobile app development company knows what works and what does not. Therefore, it can help develop the right app that entices customers and works for your brand.
John- But partnering with a mobile app development company will be costly, won’t it?
Mark- Not necessarily. Several mobile application development companies in Kolkata can develop eye-catching mobile apps for you at attractive prices. For example, Pixel Solutionz, a top-rated mobile apps development company in Kolkata, is known for developing awesome apps.
Summing up
Developing and launching your own mobile app is not a small feat. The discussion between Mark and John above answers many questions you have in mind. Connect with us if you still have more doubts or want to know more.
