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Aren’t you getting the desired results despite trying out all the possible digital marketing strategies? Are you starting in digital marketing and trying to figure out the SEO services in Kolkata? The target audience for these two questions is two sets of people facing different problems.
But content marketing is the probable solution to both these situations. A well-designed content strategy can help you reap the full benefits of digital marketing. No matter the image quality or SEO strategy you are using, you cannot ignore the content.
SEO-optimized quality content can help increase online traffic search queries and organically win keywords for you. Search engine algorithms favor consistent informative, quality, and valuable content posting. Therefore, content should always come up in your discussions with SEO service providers in Kolkata.
Consistent posting of SEO-optimized valuable content can help you win online real estate through keyword phrases relevant to your business. Here is a particular case that illustrates this vividly.
Case 1: Using Content Marketing to Turn the Fortunes for a Home Cleaning Company
Jack owns a home cleaning company in the USA. His company offers a range of cleaning services including carpet cleaning, duct cleaning, mattress cleaning, etc. His team offers high quality cleaning services to a wide network of areas including Atlanta, Detroit, Boston, Chicago, Houston, Las Vegas, etc.
Jack originally relied on traditional marketing methods to reach customers and attract people to his brand. However, times have changed. And like a prudent businessman, Jack also shifted his marketing strategy from traditional to digital. But, despite trying his best he could not get much organic traffic.
Jack was frustrated and about to lose hope, when his friend Mike suggested Pixel solutionz. Mike introduced Pixel as one of the best digital marketing companies in Kolkata. After some initial inhibitions, Jack was ready to try. Initial discussions with our digital marketing expert convinced him about areas he was going wrong.
And one of the areas our expert touched upon is content marketing. Our team understood that Jack did not have a well-defined content strategy. He would randomly post content on his website as per his wishes. As a top SEO agency in Kolkata, we made him understand the importance of content marketing for his SEO.
By designing and applying an appropriate content strategy for Jack’s business, we worked with him to successfully script a turnaround. All the important digital marketing statistics including click through rates, page visits, inbound links, organic traffic, interactions per visit showed improvement. At the same time there was a visible reduction in bounce rate. Over time the matrices translated to higher revenue for Jack’s business.
Why Does Your Business Need a Customized Content Strategy?
Jack had finally hit the jackpot in the digital marketing space. But, Jack isn’t a lone example. Consistent posting of quality content is crucial for your digital marketing efforts as well. The content drives your online marketing efforts like an engine drives a car. You can have an amazing website, incredible products, unbeatable services, and great employees. But, without a dedicated content strategy, everything will be in vain.
It is therefore vital to ingrain a dedicated content strategy within your SEO strategy. By constantly posting quality content, you can avail the following benefits-
Build trust and boost your brand’s reputation-
SEO-optimized quality content can help you build your brand’s value and sway customer opinion in your favor. Due to the popularity of digital channels, every business is trying to attract customers through their own ads. The flood of advertisements has made people choosy about the brands they interact with.
More and more customers now say that they would like to know a brand through quality, engaging articles over ads. Therefore, it is time for you to partner with top SEO Services in Kolkata and have your customized content strategy in place.
Generate New Leads Cost-effectively
It no longer matters whether you are a big business or small. If you are producing quality content, you can attract more customers. In fact, small businesses can outpace their large competitors by posting SEO-optimized quality contents.
Content marketing is far less expensive than traditional marketing but produces more benefits. Content can help you make big in the world of search engines.
Improve SEO and Increase Brand Awareness
By partnering with providers of best SEO services Kolkata, you can create content that helps customers find you. Content is a fundamental part of any SEO strategy and quality content can help you earn quality leads.
Ending notes
SEO-optimized quality content can help you stand apart and earn quality leads. Connect with Pixel Solutionz, one of the top providers of SEO services in Kolkata, to know more and make the most of your digital marketing efforts.
